Contact & Behavior Appending

Richer multicriteria databases

Your needs

- Detect profiles with the intention to purchase and the capacity to pay for purchases
- Target your audience to increase reading time, purchases, and satisfaction
- Leverage enhanced customer knowledge to select the most relevant profiles and increase reading, purchase, and satisfaction rates

Our services

Our contact and behavior appending services can add more complete information to your database (either by adding new profiles or providing deeper information on each profile) thanks to our multicriterion databases, declaratives surveys and newsletters.
The following information can be added:
- Contact: telephone, email, postal address
- Interests: cars, motorcycles, fashion, travel, etc.
- Sociodemographic data: age, housing, education, occupation, income, and sociotypes
- Consumption: types of products, channels, index
- Planned purchases: interest in a specific product
- Environment: coastal, mountain, urban, rural
- Type of incentive: sponsorship, private sales, customer reviews, etc
- Transactional potential

Enrichment criteria:

Your database

Wunderman databases

Declarative survey

Newsletters

Contact

Email
Phone
Postal address
Last name
First name
...

Interests

Automotive
Fashion
Travel
Finance
Hobbies
...

Socio / Démo

Age
Home
PSC
Socio-type
Profession
...

Purchase project

Your database

Wunderman databases

Declarative survey

Newsletters

Contact

Email
Phone
Postal address
Lastname
Firstname
...

Interests

Automotive
Fashion
Travel
Finance
Hobbies
...

Socio / Démo

Age
Home
PSC
Socio-type
Profession
...

Purchase project

Benefits

- Add key information to your customer and prospect database to enhance your marketing communications and increase sales
- Optimize your communication costs

2017 results

  83 million enriched profiles