Transaction type analysis

Get your postal address list talking

Your needs

- Make your campaigns more effective
- Improve database targeting performance
- Know your current and prospective customers better

Our services

Our transaction type analysis segments your database according to 60 data points aggregated by the French Bureau of Statistics and Economic Research to break the country down into “aggregated units of statistical information” representing specific segments of the population. These units are then analyzed by:
- Structure of the population by age and occupation
- Family makeup
- Population size and density
- Housing type and structure
- Purchasing indexes for products and product categories
- The proportion of households that pay income tax and income tax amounts

Benefits

- Build a more complete profile of your current and prospective customers from their street addresses
- Improve the performance of your PRM/CRM campaigns

2017 results

  25 sociotypes
100% matching with postal addresses